More than just a conference, WHTC plays a key role in fostering international collaborations within the health, wellness and tourism industries, helping to shape it´s future worldwide. As patrons of WHTC in 2024 and 2025, Marbella cements its status as a leading European destination in the health, tourism and wellness industry.
An increasingly recognised international destination for health, tourism, and wellness, Marbella is hosting the World Health Tourism Congress again in 2025. The congress brings together international leaders in the tourism and wellbeing industry and connects them with top providers and techniques to shape the future.
This week, Marbella hosts the World Health Tourism Congress (WHTC) 2025, which will take place on February 17-18 at the Marbella Trade Fair and Conference Centre. This major international event brings together industry leaders, healthcare providers, wellness professionals, and tourism experts to explore the latest innovations in medical tourism, preventive healthcare, and wellness travel.
As patrons of the event, Marbella continues to cement its status as a premier health, tourism and wellness destination in Europe, and the WHTC is a reflection of the region’s increasing importance in this booming industry.
What is the World Health Tourism Congress?
Connecting solution providers, corporate buyers, tourism boards and the Media, the WHTC is one of the most significant global forums for health tourism, offering a space for:
Networking Opportunities – Connect with healthcare institutions, wellness resorts, and medical professionals from around the world.
Workshops and Expert Panels – Gain insights from industry leaders on trends such as preventive medicine, wellness technology, and holistic health solutions.
Innovative Exhibitions – Exploring cutting-edge health and wellness services, from biohacking solutions to advanced diagnostic tools.
Key topics include Medical, Dental, Spa, Wellness, Culinary, Sports, Accessible and Assisted Residential Tourism.
Since its inception in 2006, the World Health Tourism Congress (WHTC) has been held in major global destinations, including Dubai (UAE), Limassol (Cyprus), and Wiesbaden (Germany). The annual event brings together leaders in health and wellness tourism, offering a platform to showcase innovative products, services, and facilities while exploring emerging trends and investment opportunities to shape the industry´s future.
For professionals in the health and wellness tourism sector, this event is an essential opportunity to exchange knowledge, develop partnerships, and stay ahead of industry trends.
Marbella – A Global Hub for Health, Wellness and Tourism
After being recognised as Best European Destination in 2024, Marbella is increasingly becoming one of Europe’s top destinations for wellness travel and medical tourism, thanks to its:
Year-Round Mediterranean Climate – Ideal for recovery, relaxation, and outdoor wellness activities.
World-Class Healthcare & Wellness Centers – The city is home to leading private hospitals, holistic retreats, and luxury wellness resorts.
Diverse Wellness Offerings – From detox retreats and stress management programs to cutting-edge aesthetic and medical treatments.
Sustainable & Holistic Approach – A growing number of eco-conscious wellness resorts and programs focused on mental and physical well-being.
Emerging Trends in Health Tourism for 2025
The global health and wellness tourism sector is a growing international sector that reached a record of $6.3 trillion in 2023, experiencing around 9% annual growth, according to the Global Wellness Institute. Driven by comsumer interests, some key health tourism trends in 2025 include:
Biohacking & Personalised Medicine – Advanced diagnostics and tailored wellness programs based on genetic and biometric data.
Mental Health & Stress Management – An increased focus on burnout recovery, emotional well-being, and digital detox retreats.
Luxury Wellness Travel – More travellers are combining high-end hospitality with medical and wellness services.
Sustainable Wellness Tourism – A shift towards eco-friendly retreats with organic nutrition and regenerative treatments.
Marbella’s Role in the Future of Health & Tourism
Marbella´s role as hosts of the World Health Tourism Congress is another milestone in Marbella’s reputation as a leading international destination for health-conscious travellers. Whether you’re an industry professional, a wellness enthusiast, or considering medical treatments abroad, Marbella offers world-class facilities, expertise, and an unbeatable lifestyle.
Visit the WHTC official website more details about the World Health Tourism Congress 2025 or contact us to discover property options in the thriving Marbella, Estepona Benahavís areas.
Melinda is an experienced writer specialising in real estate, urban planning, lifestyle, architecture and design. A seasoned Marbella resident, she holds an Undergraduate Degree in Social Science with Honours in Politics, and a Masters degree in Urban Planning.
Combined with her background working in local and national government, marketing, and Marbella real estate, her diverse experience empowers her to offer relevant and unique insights into Marbella life and the local property market.
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